Samsung’s quest to redeem itself with the Galaxy S8 Launch

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Samsung has unveiled its new flagship smartphone, the Galaxy S8, the Korean giant’s latest attempt to take on the iPhone.

The launch of the device is seen as a crucial moment for Samsung coming after the scandal that saw it forced to recall and cease production of the Galaxy Note 7, its previous top-end phone.

The new device comes in two sizes, the 5.8-inch S8 and the 6.2-inch S8+. They feature a new design in which the “infinity display” wraps around the device, meaning that the large screen takes up almost all the front of the phone. 

For the past few years, Samsung’s actual dream has been to step out from the shadow of its most well-known competitor, to no longer be just the foil to Apple and the iPhone, but a company defined by its own terms. And in many measurable ways, Samsung has already accomplished that.

It’s the largest phone maker in the world, and it moves millions more units than Apple does each year. It often pioneers technologies in its devices long before they show up in the iPhone. It has the ability to source virtually all of the major components for a smartphone from a subsidiary.

The S8 can also be unlocked using facial recognition, and will feature a new voice-controlled virtual assistant Bixby, later this year.

 

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