Ride-hailing platform Taxify rebrands as Bolt

Taxify, the ride-hailing platform rebranded in SA as Bolt, after five years in the local market. Uber rival said on Thursday.

“This update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing with cars to motorbikes and scooter-sharing,” it said.

CEO Markus Villig said in a statement that when the company was founded five years ago, its first product was a taxi-dispatch solution that gave it its original name. Since then, it has outgrown parts of its brand, he said.

The Estonian-born tech company serves 25 million customers in about 30 countries. Its business is particularly strong in Europe and Africa. Bolt currently provides its services in six African countries, the company said in a statement. It has plans to expand its offering in SA during the course of 2019.

“Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past.”

The company said Bolt users will not need to take any action as the app will update automatically.

Taxify had been expanding to ensure operations in most major SA cities, most recently being launched in East London and Polokwane at the end of October. 

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