No more keyboards for blackberry phones

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Blackberry announced the move to ditch the keyboard on their new smartphone yesterday at the Gulf Information Technology Exhibition (GITEX) Technology Week in Dubai.

They will now have a 5.5-inch screen smartphone, known as the Blackberry Motion, running on a Snapdragon 625 System-On-Chip (SoC) platform. The all screen Smartphone will have a massive battery of 4,000mAh, larger than the Samsung Galaxy S8+ which has a 3,500mAh battery.

The phone’s other specifications(Specs) are 4 GB RAM and 32 GB internal storage.

This is the second device from the modern BlackBerry. The company released the  KEYone smartphone, a moderately successful throwback phone, earlier this year which  however  sports a keyboard under a touchscreen.

The device announced yesterday is a pure touchscreen smartphone and it’s clearly just for BlackBerry’s core customers as the company largely left hardware in the past.

BlackBerry has recently been trying to make a comeback as a software vendor by focusing on security, a move that is working perfectly. Its latest quarterly earnings report clearly show this since the Mobile phone Company has exceeded Its streets earnings expectations. The company also reported record gross margins of 76 percent up from 67% last quarter and 62% a year ago.

This new device demonstrates that the KEY one was not a one-off product, but the start of a line intended to attract more business customers.

Blackberry put an end to its long-simmering hardware misery and stopped designing new phones in 2016, opting to move entirely into the software sector. However, even with the company focusing on software, it just can’t fully quit making hardware even if its global market share is zero.

The phone will be initially available in Middle Eastern markets like the United Arab Emirates (UAE) and Saudi Arabia for around $460 US Dollars. North American availability was not announced.
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