Isis Nyong’o’s MumsVillage has diversified into ecommerce to help mothers make money with the launch of MumsVillageShop.
The move into ecommerce has been supported by impact investor Gray Matters Capital’s digital accelerator program – GMC Calibrator. MumsVillage also participated in the Unilever-DFID TRANSFORM partnership and Alibaba efounders Fellowship.
“It is great to see one of the members from the first class of the eFounders program bring their vision to life. The program aims to empower young entrepreneurs to be champions for an inclusive digital economy, and the growth of MumsVillage serves as a positive indicator for the advancement of e-commerce in the region.” said a spokesperson of Alibaba and UNCTAD eFounders Program
MumsVillageShop’s Villagepreneur program provides opportunities for entrepreneurial mothers to set up their online storefronts and help shoppers compare and select the right products, giving them a seamless shopping experience.
“We have grown to become a trusted source for parenting information and community connection in Kenya,” said Isis Nyong’o-Madison, CEO, MumsVillage. Explaining her rationale behind diversifying into e-commerce, she said. “The MumsVillageShop meets the need for parents to have a central place to search, select and buy from a wide range of local and global brands, all from the comfort of their homes and offices. The well-known adage ‘It takes a village to raise a child’ is a reflection of our responsibility, in a way, to ensure that the MumsVillage community remains a supportive place to raise families.”