Microsoft’s second biggest investment is Africa

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Technology giant Microsoft last week announced a partnership with the South African government’s Jobs Fund – an alliance that will provide assistance to small businesses who operate online to expand their companies and help grow the local economy.

Microsoft South Africa’s Managing Director Mteto Nyati sat down with ITNewsAfrica to explain why Microsoft has invested so heavily in Africa.

Nyati explained that although Microsoft is indeed heavily invested in the African continent, with projects such as the newly-announced BizSpark and Microsoft’s 4Afrika initiative, the company is actually involved in all territories where it has a presence.

“What I have seen within Microsoft is that they put a lot of emphasis on the local people – meaning they try to be relevant in each and every geography that they operate in. If you go to Brazil, the things they do there talk to Brazilian priorities,” he said.

He added that as a continent, Africa is the second biggest investment that Microsoft has made, and the region is a focal point for many leaders within the software giant. “What we have seen here … is that there are many different leaders of Microsoft within Africa. So the leaders came together to better understand Africa. Africa is the second biggest investment that Microsoft has made, after China. That shows how important they see the continent,” Nyati told IT News Africa. Adapted from itnewsafrica.com

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