Adobe and Microsoft have teamed up to offer a set of joint enterprise solutions designed to help companies improve the customer experience for their clients. The agreement includes Adobe Experience Cloud, Microsoft Azure, Dynamics 365 and Power BI.
The tech firms also plan to collaborate on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale. The new integrations will help businesses better align their sales and marketing efforts, and create compelling, personalized and consistent experiences for their customers, the companies said.
The agreement includes the integration of Adobe Campaign and Microsoft Dynamics 365, which the companies said will enable enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
Adobe and Microsoft said they are also collaborating on a semantic data model for understanding and driving real-time customer engagement. This model will standardize how data is structured and expedite the process of gaining insights from massive amounts of data.
Other companies, such as AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk, and MasterCard, are also working with Adobe and Microsoft to develop the new data model and have committed to building applications based on the common language.