Microsoft, Adobe build on cloud partnership

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Microsoft & Adobe have announced a new partnership that will see the two companies use and promote each other’s cloud services. The two tech firms are integrating some aspects of their sales and marketing software, building on the cloud-computing partnership.

Under the new partnership, Adobe will be using Azure for its Marketing Cloud, Document Cloud, and Creative Cloud services. Microsoft in turn will make Adobe Marketing Cloud its preferred marketing service for customers of its new Dynamics 365 Enterprise edition.

Microsoft is investing in its Dynamics suite in a way not seen before. The $26 billion LinkedIn purchase still feels like a strange move for the software company, but the closest points of synergy are with Dynamics, using LinkedIn’s Sales Navigator to extend and enhance Dynamics’ CRM capabilities. This new Adobe deal further extends the reach and capabilities of Dynamics, this time for marketing.

The company is beefing up Dynamics just as one of its major competitors is being friendlier toward Redmond. Since 2014, the previously antagonistic companies have partnered to integrate Office 365 and Power BI into Salesforce’s products, with the pure software-as-a-service company even being a “Diamond”-level sponsor of the Ignite conference.

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