Facebook is unveiling a new mission: “To give people the power to build community and bring the world closer together.” It’s a culmination of months, perhaps years, of apparent soul-searching on Zuckerberg’s part and strategic directional changes for Facebook as a product. The social network has been moving in this direction for quite some time, away from a place of silly life updates and selfies and toward becoming the hub of modern community-building and digital discourse.
This marks the first time the company has overhauled its mission, which had previously been “to give people the power to share and make the world more open and connected.”
Zuckerberg believes he has just the tool for the job: Facebook Groups, which are now used by a billion people.
“A lot of what we can do is to help create a more civil and productive debate on some of the bigger issues as well,” Zuckerberg told CNN Tech’s Laurie Segall in Chicago on Wednesday night. It was his first in-depth interview for television since 2012.
Now, Facebook will give group admins more direct access to metrics like growth and engagement, and allow them to more easily and efficiently filter through membership requests, schedule posts, and remove trollish or abusive users and all posts and comments from those users with a single action.