Instagram rolls out Pinned Comments feature to everyone

Instagram Pinned Comments

After Instagram first announced that it was testing the option back in May, the platform has today confirmed that all users can now get up to three Pinned comments within their post-interaction streams.

Instagram’s VP of Product, Vishal Shah, took to Twitter to announce that you can now pin a few (of what will likely be your favorite) comments to the top of the comments thread on your posts.

This is just one of a few new features Instagram announced a few months back to help limit the harassment and bullying that goes on within the social media app. Other features include the ability to delete comments in bulk and choose who can tag and mention you on specific posts.

To access the Pinned Comments feature, you’ll have to first make sure you’ve updated your Instagram app to the latest version. Then, tap on any of your Instagram posts and head to the comments section. Once you’ve found a specific comment you want to pin, swipe to the left and tap on the thumbtack icon.

You can pin up to three comments to the top of your post at a time, all of which will appear right underneath your photo with a “Pinned” label underneath it. If you try to pin more than three, you’ll receive a notification reminding you of the limit.

As noted by Instagram’s VP of Product Vishal Shah, the option is designed to encourage more civil discussion by “highlighting positive comments”, though how much difference that will make in practice remains to be seen.

Instagram pin comments

The original concept, which was first spotted in testing back in April, was announced along with a range of features designed to give users more control over their Instagram interactions, including the capacity to bulk delete comments, and options to limit who can tag or @mention you in their posts. In this context, comment pinning is most certainly focused on steering the conversation – but why that would stop someone from posting something negative is difficult to say.

It could also be a great way to amplify common questions and answers. If someone asks a good question about your product, you could pin it, then reply, helping profile visitors get more context.

There is, of course, also a risk that by pinning the most positive comments, you could be seen as trying to bury more critical remarks, but used with caution, and sensibility, there’s a range of options to consider.

The new option is available to all Instagram users globally.

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