Instagram is making a bold move on fake likes and follows

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Instagram is preparing for a huge purge on automated apps people use to leave spammy comments or follow then unfollow others in hopes of growing their audience.

Any fake likes and follows from accounts that use third-party services to get more engagement are going to now be removed the company announced as part of policy change today.

Instagram says,

We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use.

They’ll also be prompted to change their password, in case the third-party apps have compromised their account security. These new measures will be ongoing, and accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted.

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