gTLD: The Impact of 524 Words on the Global Branding World


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ADOTAS – There are specific 542 dictionary words applied for as generic top-level domain as ICANN gTLDs at an average cost of million dollars each. What will these dictionary words achieve as cyber brands, what power will they exert on new and established brands and who will be the new winners or losers in this global race? Which dictionary words will win gold, silver or bronze medal as top level domain names?  Each one of the 542 proposed dictionary word top-level domains will be analyzed and categorized in a special webinar on April 24, 2013 (further details, including the list, can be found at AZNA). Adapted From adotas.com

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