Pay-TV Company Kwesé is shutting down its operations barely two years after launch as Econet, the parent firm, shifts its attention to latest digital and satellite broadcasting trends. Subscribers of Kwese satellite TV will access free-to-air (FTA) stations only after the firm did away with third-party channels according to a report by Business Daily Africa (BD)
“We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry. The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry,” said Mr Hundah.
“Refocusing our business offering across markets, is a strategic move which aligns our business to Over The Top (OTT-streaming services) and video-on-demand trends which present significant growth opportunities for Kwesé. This renewed focus on digital services will see us provide new compelling offers for our customer’s enjoyment,” said Mr Hundah.
Kwese will now focus on three other brands; Kwese Free Sports, video-on-demand business Kwese Iflix and streaming service Kwese Play businesses, according to a statement by the firm.
Kwese, which is available in multiple countries across Africa, entered the Kenyan market in 2016 with a focus on sport before expanding the channels to include entertainment and current affairs.
Joe Hundah, Group President and Chief Executive of Econet Media, says the business’ repositioning is in response to market trends.
The firm said it will be reviewing its operational structures across all markets where Kwesé TV has presence and the move may lead to changes on the firm’s various departments.