Drinks maker Coca-Cola has filed two trademark applications covering Twitter hashtags.
Documents filed at the US Patent and Trademark Office in December show that the multinational company has applied to trademark ‘#cokecanpics’ and ‘#smilewithacoke’.
It is not clear how the hashtags will be used across Coca-Cola’s various Twitter accounts, but the drinks brand has been known to encourage interaction with its more than two million followers. The company uses the #cokejourney slogan on Twitter to promote personal development among Coca-Cola fans.
For William Hansen, partner at law firm Lathrop & Gage, the move is an attempt to “protect a major marketing campaign centred on social media”, with the slogans “likely to be prominently displayed on Coke cans and bottles, which will develop a brand significance”…continue reading
Adapted from trademarksandbrandsonline
