Coca-Cola applies to trademark its hashtag slogans

  • Add Comments
  • Print
  • Add to Favorites

Drinks maker Coca-Cola has filed two trademark applications covering Twitter hashtags.

Documents filed at the US Patent and Trademark Office in December show that the multinational company has applied to trademark ‘#cokecanpics’ and ‘#smilewithacoke’.

It is not clear how the hashtags will be used across Coca-Cola’s various Twitter accounts, but the drinks brand has been known to encourage interaction with its more than two million followers. The company uses the #cokejourney slogan on Twitter to promote personal development among Coca-Cola fans.

For William Hansen, partner at law firm Lathrop & Gage, the move is an attempt to “protect a major marketing campaign centred on social media”, with the slogans “likely to be prominently displayed on Coke cans and bottles, which will develop a brand significance”…continue reading

Adapted from trademarksandbrandsonline

No Comments to “Coca-Cola applies to trademark its hashtag slogans”

add a comment.

Leave a Reply

You must be logged in to post a comment.

Read previous post:
“Sophia Bekele Scholarship Fund” Pledged on Nazareth School 60th Anniversary-Diamond Jubilee

Sophia Bekele has pledged personal funds of up to 100,000 Ethiopian Birr for the benefit of Nazareth School students. "This...