Facebook and Instagram to show fewer political ads

Facebook

Facebook announced it will show fewer political ads to people on its platform and Instagram, starting with the US which faces Presidential elections this year, but won’t ban or limit those as Twitter has already done and Google to some extent. Targeting both Twitter and Google, the social networking platform said that while Twitter has chosen to block political ads and Google has chosen to limit the targeting of political ads, “we are choosing to expand transparency and give more controls to people when it comes to political ads”. “Seeing…

Read More

twttr app making threaded conversations easier to read

twttr

At last year’s Consumer Electric Show (CES), Twitter  introduced its first public prototype app, twttr dubbed “little T” internally at Twitter. The app allows Twitter to develop and experiment with new features in the public, to see what works and what does not. The app’s main focus, to date, has been on making threaded conversations easier to read. Now, the company is ready to graduate the best of twttr to the main Twitter app. “We’re taking all the different branches all the different parts of the conversation and we’re making…

Read More

WhatsApp users will soon have a major update

WhatsApp

Millions of phones will soon no longer support WhatsApp due to a major update with the popular messaging app. Older versions of Android and iOS devices will no longer be able to access the Facebook-owned app from 1 February, while certain Windows phones have already lost support. WhatsApp said the call was necessary in order to ensure the security of its users, who are advised to update to the most recent mobile operating system their smartphone supports. After 31 January, WhatsApp said “some features might stop functioning at any time” because it is no longer actively…

Read More

Chinese farmers use videos to reach consumers

Farmers

Creating videos has become a popular sales tactic for Chinese farmers: the clips show increasingly discerning consumers the origins of the product and provide a window into rural life that captures audience imagination. For some it has helped them find a way out of poverty, which the ruling Communist party hopes to eradicate by 2020. “Everyone said I was good for nothing when they saw I’d come back,” the 31 year-old says of his return to his village after a failed attempt at running an online clothing business. “They tell…

Read More

Facebook to equip locals with journalistic skills

Facebook

Internet giant, Facebook is partnering with Kenya’s Aga Khan University (AKU) to equip locals with digital journalistic skills to tell their Kenyan stories. The six months ‘Video Journalism Fellowship’ to be hosted at the AKU’s AKU’s Graduate School of Media and Communications(GSMC),Nairobi with beneficiaries attached to local media houses to sharpen their reporting skills. Speaking at the launch event, GSMC Interim dean Alex Awiti said the AKU-Facebook partnership redefines citizen journalism where Kenyans will tell real-life stories using their smartphones to capture video content. “Mobile journalism is a growing form…

Read More

Instagram’s move on hiding “likes” visibility

Instagram's

There has been some controversy surrounding Instagram’s new effort to focus on users’ mental health. The need to paint a picture of perfection on social media is becoming more and more important to users, and Instagram wants to help stop that. But is that the company’s only motive? Instagram CEO Adam Mosseri announced that the platform would begin hiding likes for U.S. users earlier this year. In November, he explained that the idea behind it was to “depressurize Instagram and make it less of a competition and give people more space to…

Read More

Twitter plans on deleting inactive accounts

Twitter

Are you inactive on Twitter and still plan on being on the app? Then you better watch out and keep an eye on your account because Twitter plans on deleting the inactive accounts. Consider being active in order to save your account. Earlier last week, Twitter said that it would in this coming month begin removing inactive accounts from their platform. But the company then walked back on that promise because of an uproar, particularly from those who had deceased relatives with inactive accounts and wanted to have some way…

Read More

WhatsApp finally rolls out update that lets one choose who can add them to groups

WhatsApp launches end-to-end encryption on messages for all its users

Lets agree that WhatsApp users find themselves constantly being added to annoying new groups. And this has been the cry of many app users, but the latest WhatsApp feature update will finally puts a rest to this very awkward group chat problem This means that the days of having to mute such chats could soon be a thing of the past, thanks to WhatsApp’s latest feature. The Facebook app has just rolled out new ways for users to stop people adding them to group chats without their permission. In a…

Read More

Facebook debuts new logo with different colors for distinction on its acquisitions Instagram, WhatsApp

Facebook

Social media leader, Facebook wants more people to know it owns Instagram, WhatsApp and Oculus while still maintaining a distinct identity for its main app. So today it launched a new capitalization and typography format for its company name, using all capital letters and a shifting color scheme that highlights Instagram’s purple gradient and WhatsApp’s green tint. The idea to change the corporate logo to a minimalist rendering of the Facebook name, a move the company said is meant to separate the wider corporation — and its subsidiariesfrom the core…

Read More

Global social media Ad spend to surpass print for the 1st time – Zenith Study

Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. By offering sophisticated targeting capabilities and unparalleled reach for businesses of all sizes, social and search platforms have chipped away at traditional advertising sources. It’s predicted that growth will slow to 17 per cent in 2020 and then 13 per cent in 2021, at which point it will account for 16 per cent of the market. “Social media advertising gives brands the opportunity…

Read More