Businesses’ biggest barrier to implementing their big data strategy is identifying what data to collect

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KPMG Report: Going beyond the data: achieving insights from data and analytics

Long before the term big data first appeared in 1997, organizations were already struggling to make sense of all of the information piling up in their databases and warehouses. But over the past five years, the focus on big data has started to shift: today the issue is no longer about owning the most data but rather about how to gain the most insight from that data and – in turn – how to convert those insights into real business advantage.

To gain a more concrete understanding of the opportunities and challenges that data and analytics (D&A) presents, KPMG International commissioned FT Remark to survey 144 CFOs and CIOs from major corporations around the world (those with more than US$1 billion in annual turnover).

All interviews were conducted in August 2013, with the responses aggregated and analyzed for use in this report. Read more on the report

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