Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

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Most people access the majority of their television content from a cable box or satellite provider hooked up to their flat screens, but those days are likely numbered. With many savvy media, sports, and entertainment companies preparing for the upcoming expansion of the Internet and thousands of new generic top-level domains (gTLDs) rolling out, there is a lucrative opportunity for gTLDs to become channels of distribution within the next few years. Comcast and Dish Network clearly see the proverbial writing on technology wall, with both making bold gTLD plays and Dish submitting 13 gTLD applications alone. source

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