Beauty companies in the rat race for new domain extensions


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Due to the saturation of the number of registered domain names and to better organise the Internet, ICANN [1] has decided to create three new types of extensions (actually, top level domain or TLD):

  • “geographical” extensions (paris, .london…);
  • “generic” extensions corresponding to trademarks (.brand);
  • “generic” extensions corresponding to a field of activity (eg .beauty, .book …).

Adapted from premiumbeautynews

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