TikTok announces TikTok For Business with branded content and advertising solutions

TikTok announces TikTok For Business with branded content and advertising solutions

TikTok has announced the launch of TikTok For Business, a platform that will provide marketers with a range of branded content and advertising solutions to help them utilise the short-form video app for their brand campaigns. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. TikTok said in a statement, “The magic…

Read More

Digital WhatsApp Payments for SMEs launched, Pilots in Brazil

Digital WhatsApp Payments for SMEs launched, Pilots in Brazil

Facebook has launched its WhatsApp payments service in Brazil, enabling people to send money and make purchases from within the chat app. You use it by linking up your WhatsApp account to your Visa or Mastercard credit or debit card. This now adds Facebook as one of the digital payments and mobile money providers like Mpesa WhatsApp began testing P2P payments in India in 2018 but Brazil, where the messaging service has 120 million users, becomes the first country to get a nationwide rollout. Brazil would be the first to…

Read More

Rush to digitization during the COVID 19 Crisis Should perpetuate financial exclusion

Digitization

The economic effect of the current global COVID-19 lockdown will be severe. An essential focus for supporting the economic rebound is to invest in efforts to deepen economic integration and further lower trade costs. Digitization, and the creation of specialized ecosystems, will be the single most efficient approach to reduce trade cost on a global scale, which will benefit all countries currently impacted by COVID-19. A robust technical infrastructure and end-to-end digital processes (“paper-less”) are key elements to safeguard productivity during disastrous events. First-response actions such as implementing business continuity…

Read More

DStv to add Netflix and Amazon Prime Video on its platforms in a strategic shift

DStv

DStv will add Netflix and Amazon Prime Video to its platforms, in a strategic shift that has seen its parent firm, MultiChoice, sign partnership deals with the giant movie streaming services. Netflix poses a growing competitive threat to MultiChoice and its own streaming service, Showmax, and the partnership move marks a shift in MultiChoice’s strategy from trying to compete with such players to working with them instead. The parent company of DStv and GOtv has been facing competition from movie streaming service and internet providers such as Zuku and Safaricom…

Read More

Uber Africa launches Uber Cash in partnership with Flutterwave

Uber Africa launches Uber Cash in partnership with Flutterwave

Uber will launch its Uber Cash digital wallet feature in Sub-Saharan Africa in partnership with San Francisco based — Nigerian founded — fintech firm Flutterwave. This will let riders to top up Uber wallets using the dozens of remittance partners active on Flutterwave’s Pan-African network. Flutterwave works as a B2B payments gateway network that allows clients to tap its APIs and customize payments applications. Uber Cash will go live this week and next for Uber’s ride-hail operations in South Africa, Kenya, Nigeria, Uganda and Ghana, Ivory Coast and Tanzania, according…

Read More

First African video conferencing system Gumzo unveiled in Kenya

Video Conferencing App Gumzo

Kenya’s Gaming tech start-up, Usiku Games, has launched the first-ever made-in-Africa video-conferencing application that offers users enjoy better quality calls with unlimited attendees, at more affordable prices. “Gumzo”, which means chatting in Swahili offers the service free for users to attend meetings, and only costs Sh100 per week for those who want to host their own meetings. Users are able to pay via Mpesa. The web-based Gumzo system is also one of the most secure platforms with all calls encrypted ensuring that users’ calls are private and protected. Eight weeks…

Read More

Video Gaming market to be valued at $92 Billion in 2020

Video Game

As one of the leading forms of entertainment today, the video games industry continues to generate remarkable profits from its huge player base. The global video games market is set to jump over $92 billion value in 2020, growing by 10.9% year-on-year this is according to data gathered by GCN. With $54.6 billion profit or nearly 60% of that amount, mobile games remain the most significant revenue stream of the global video games industry. Video Games Revenue Increased by $15.56 billion in Three Years In 2017, the global video games…

Read More

Apple Mulling a launch to the Cloud Computing Space

Apple

Apple plans to focus on streamlining and expanding its software and cloud-based services such as iCloud, Apple Music, News Plus, etc. along with the production of iPhones, iPads, and Macbooks. However, to ensure that these cloud-based services run across Apple’s 1.5 billion active devices efficiently, Apple is reliant on its cloud division as well as on Amazon Web Services (AWS), a subsidiary of Amazon that offers cloud computing solutions. As a matter of fact, CNBC reckoned that Apple pays $30 million monthly to Amazon’s cloud division and is one of…

Read More

KCB Group replaces KPMG Kenya with PwC as its external auditor

PWC KPMG

KCB Group is reported to this Thursday replace KPMG Kenya with PricewaterhouseCoopers (PwC) as its external auditor, dealing a blow to the consultancy after it lost Absa Kenya job last year. The changes now hand PwC audit control of Kenya’s top two banks — KCB and Equity Group. Last year, Equity Bank dropped Ernst & Young for PwC in 2017. KCB audit job has been among the highest payers, with remuneration paid by the lender amounting to Sh55 million in the financial year ended December 2019. Absa Kenya last year…

Read More

2020 survey lists the most admired African brands

Africa brands

The survey which started 10 years ago, is now seen as the most authoritative survey, analysis, and metric of African brands. It is a consumer-led survey that seeks to establish brand preferences across Africa. The respondents of this survey are 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa. American sports and fitness giant, Nike takes the top spot for the third year in a row. MTN…

Read More