Apple planning an iPhone overhaul

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Ten years after Steve Jobs held up the original iPhone to a gushing San Francisco crowd, Apple Inc. is planning its most extensive iPhone lineup to date.

The tech giant is preparing three iPhones for launch as soon as this fall, including upgraded versions of the current two iPhone models and a new top-of-the-line handset with an overhauled look to commemorate its iPhone’s 10th anniversary in grand fashion, according to a new report.

The technology giant is working on three iPhone models this year, including one that will deliver an updated design and an “advanced” camera, Bloomberg is reporting citing sources. The other two models will deliver only minor design and feature upgrades over last year’s iPhone 7 and iPhone 7 Plus models.

Apple’s (aapl, -0.44%) third model—which has been rumored to be called the iPhone 8, iPhone X, or iPhone Edition—will come with a screen that nearly entirely covers the face of the device, Bloomberg‘s sources said. The display will run on organic light-emitting diode (OLED) technology instead of the liquid-crystal display the company has employed in its iPhones since 2007. OLED, which is also found in Samsung’s (ssnlf, +23.33%) Galaxy S8 and Galaxy S8+, generally offers better color accuracy than LCD alternatives.

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