Mobile’s continued global growth is evident when looking at market-level data. In 2016, smartphone users downloaded over 90 billion apps on the iOS App Store and Google Play, and they spent nearly 900 billion hours in apps.
Now a report shows that smartphone users are spending more time in apps than in years past, and now access over 30 apps on a monthly basis.
At first, news that users are accessing nearly 10 apps daily sounds like a notable increase from a report from a couple of years ago, which had painted a different picture of app usage. According to a Forrester Research study from 2015, the majority of users’ time was spent using just five non-native apps they’ve installed from the App Store. (By non-native, they mean the apps that didn’t ship with your phone, like Email, Calendar, Messaging, etc.)
Also, Tech crunch reports that in most countries analyzed, over 80 percent of app usage was taking place in apps that were outside of the top app in that country – meaning even though apps like WhatsApp and Facebook dominate, there’s still user time to go around, says App Annie.