Africa hungry for homegrown online content



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(CNN) — Things have never been more exciting in Africa than they are now. The continent’s rising economy and burgeoning tech space is all anyone can talk about. At a recent South by Southwest panel, “Africa or Bust! Content, Monetization, Opportunity,” it was made clear that mobile and connectivity is also changing the content game.

Reportedly, around 140 million people in Africa have access to the internet, which represents about 13% of the population. That number is set to explode in the next few years. By 2020, internet penetration in sub-Saharan Africa is expected to reach 24.7%.

For Africans, the internet is not just a way to connect with the rest of the world, or even with friends — it’s a content enabler. It is also a commerce facilitator. The African consumer is on the rise; they are hungry for interaction, hungry for e-commerce purchases and they are hungry for content. Adapted from cnn.com

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