Nigerians Take The Lead In Mobile Online Shopping

Online Shopping

When compared with other countries in the continent, Nigerians take the lead when it comes to mobile online shopping, local retailers or foreign notwithstanding. A research conducted by Ipsos in Nigeria indicates that this trend is not likely to wane anytime soon. Nigerians love mobile commerce. The research conducted by Ipsos on behalf of Paypal shows that Nigerians are the keenest shoppers on the African continent. 72% of these shoppers use their smartphones to shop. This places Nigeria after China(86%) and India (82%) when ranked according to incidences of shopping…

Kibanda Online: Grocery shopping made easier

Kibanda Online

A new online platform, “Kibanda Online”  has now made buying groceries a task that can be done at the comfort of your home. The platform is a departure from many online shops whether on Instagram, Facebook or websites  which mainly trade on home appliances, cosmetics and clothes. The platform is the brainchild of 29-year-old Laurriette Rota. ‘Kibanda’ is a Swahili word meaning stall. Ms Rota says the idea initially was to help deliver groceries and other items needed regularly by the sick, elderly and physically challenged people who have a…

Online retailers sales see their highest growth on record in April

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Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Online grocery helped drive the increase in sales, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up 58% and book sales have doubled. The data comes from Adobe’s index of the digital economy, which analyzes more…

US online Black Friday sales biggest ever?

Black friday

Online sales on Black Friday in the United States hit a record $7.4 billion this year, with a large number of transactions made from smartphones, according to data released Saturday by Adobe Analytics. The figure was a 19.6 percent increase over last year and the second biggest day of online sales ever, the company said, just below the $7.9 billion consumers spent on last year’s Cyber Monday, which follows Black Friday. This year, 39 percent of online purchases were made from smartphones, a 21 percent increase from last year. “With Christmas now…

Nigeria proposes law to tax local online purchases

Voice App

Online purchases in Nigeria could soon come with a tax bill in part of plans to raise more revenue to fund a record budget, Nigeria’s government is considering a 5% Value Added Tax (VAT) specifically for online purchases. Babatunde Fowler, head of Nigeria’s federal tax agency, says the government may appoint banks as agents to deduct 5% VAT on all local online purchases with a bank card. The policy could be in place by early next year, Fowler said in an interview with Premium Times, a local online newspaper. This…

Mobile now accounts for 47% of all online transactions in Middle East and Africa, Criteo

The advertising platform Criteo released its 2018 Q2 Global Commerce Review, having analysed browsing and purchasing data from over 5,000 retailers in more than 80 countries. Michele Iozzo, managing director for the Middle East & Africa, Criteo, says, “Mobile continues to command a higher share of the online transactions pie driven by high smartphone penetration across the MEA region. The study has revealed a year-on-year increase of the share of In-App Transactions for retailers who promote their shopping app, proving that it isn’t enough to just launch an app, but…

Technology in Business

Technology in Business

Technology has changed the way businesses operate and interact with customers. The fast-paced development of technology has impacted various aspects of business, from operations and marketing to customer service. Businesses are now relying more and more on technology to enhance their competitiveness, increase efficiency, and reach out to new customers. In the past, businesses relied on traditional methods such as print advertisements, billboards, and door-to-door sales. Today, businesses can reach a vast audience through the Internet and social media. Companies can target specific demographics, launch innovative marketing campaigns, and reach…

COVID-19 is Transforming E-Commerce Globally

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Just over 306 million Americans are affected by stay-at-home orders, nearly 95% of the U.S. population. COVID-19 will forever change retailing, and its initial impact on e-Commerce is creating challenges to online selling & service no one imagined in January. The following graphic from COVID-19 Commerce Insight, an Emarsys initiative in cooperation with GoodData show how year-over-year revenue growth comparing the last seven days to the same period last year: Mobile devices are the most popular device for online shopping by a wide margin. 72% of consumers are using mobile…

Malicious Trojan app terrorizes users with fake reviews

Trojan

Kaspersky researchers detected a Trojan application that terrorizes users with unsolicited ads and boosts installations of online shopping applications. This malicious app visits smartphone app stores, downloads and launches applications and leaves fake reviews on behalf of the user, all while hiding itself from the device owner.  As sales are hitting the stores, both users and brands need to be wary. When choosing shops, users rely heavily on reviews, while retailers increase their promotion and advertising budgets. As it turns out, neither can fully trust what they see online, as…

MumsVillage enters ecommerce to help mothers earn revenue

MumsVillage enters ecommerce to help mothers earn revenue

Isis Nyong’o’s MumsVillage has diversified into ecommerce to help mothers make money with the launch of MumsVillageShop. The move into ecommerce has been supported by impact investor Gray Matters Capital’s digital accelerator program – GMC Calibrator. MumsVillage also participated in the Unilever-DFID TRANSFORM partnership and Alibaba efounders Fellowship. “It is great to see one of the members from the first class of the eFounders program bring their vision to life. The program aims to empower young entrepreneurs to be champions for an inclusive digital economy, and the growth of MumsVillage serves as a…