Kenya’s MumsVillage in merger with Nigeria’s BabyBliss to build a larger eCommerce platform

Bliss Group Africa.: Mothering and childcare focused e-commerce companies BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity

Mothering and childcare focused e-commerce companies BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity Bliss Group Africa, providing what they say is an “unparalleled omnichannel commerce, community and content offering”. The mum and baby e-commerce opportunity currently stands at an estimated $2 billion in Kenya and $5 billion in Nigeria. Thanks to COVID-19, the e-commerce market has experienced explosive growth. What began as a trend has now become a behemoth estimated to grow at over 60 per cent in both markets. Jika further adds that, “they…

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