July 14, 2020 - itbusinessdirect

Snapchat testing TikTok-style navigation in Discover Snapchat was launched in circa 2012 with the objective of communicating a full range of emotions through images. May years later, it has a range of features built around conversations originating from visual imagery. Although Snapchat has always been counted among the top social media apps with approximately 230 million daily active users across the world, it has never witnessed a moment of meteoric rise as other apps including Instagram and TikTok. As TikTok’s popularity now appears to be headed towards a downfall, other…