MTN launches ‘world first’ WhatsApp-based Airtime Top-up service

MTN says it will become the first mobile network in the world to let customers buy airtime and data bundles and check their balances directly on Facebook-owned messaging platform WhatsApp. The service, MTN Chat, will help customers manage their accounts “off a secure and convenient platform they already know and love”, said Mapula Bodibe, MTN SA’s consumer business executive. “It’s imperative that companies focus on improving self-service experiences to retain and grow customers and this is an important step for MTN,” Bodibe said. Calling it a world first for the…

Read More