March 1, 2019 - itbusinessdirect

How prepared are African businesses to tap AI benefits?

March 1, 2019March 1, 2019 Editor

The world is becoming a consumers’ market where future trends are now determined by an impatient customer with a smart phone. The modern shopper wants the best for less right now. They also demand that brands speak to and about their unique individuality. These conversations are taking place online in real time, feeding research, design and development teams with enough data to make accurate predictions of what will sell in the future. How this information is collected and collated is being made possible by technology. What does Artificial Intelligence mean…

SMEs Digitization in Africa

March 1, 2019March 1, 2019 Editor

Gartner, the global research and advisory firm, defines digitalisation as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; the process of moving to a digital business”. Digital technologies include social technology platforms, Mobile, Cloud, Internet of Things, Artificial Intelligence, Analytics, Virtual Reality, and Blockchain, amongst others. All these technologies can be harnessed to introduce new digital business models by changing and enabling better internal processes, customer experience and operating models. Digitalisation can be a source of unapparelled competitive advantage when adopted…