LinkedIn is introducing auto-playing video ads

Share this

In a move that was probably inevitable, LinkedIn is introducing video advertising as one of its Sponsored Content formats. Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for the Socail network’s Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned professional network is rolling out a native ad format, where video ads will appear as standalone posts in the feed. The video ads will play automatically, though with the sound turned off…

Share this
Read More

Facebook will cut off access to third party data for ad targeting

Share this

In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers. Facebook confirmed that the change is permanent, not a temporary precaution. In order to leverage the deep pool of data Facebook collects on users, the company mixes information that it obtains from users themselves (Pages a user liked,…

Share this
Read More

Telstra announces First Global 5G Wi-Fi hotspots

Share this

Telstra has announced switching on the world’s first 5G-enabled Wi-Fi hotspots in the Gold Coast ahead of the Commonwealth Games next month, with visitors to the region able to gain access to the free service. While no smartphones or tablets currently support 5G, Telstra said it is using 5G backhaul and infrastructure in its newly launched 5G Innovation Centre in the Gold Coast to power standard Wi-Fi access points. Telstra Networks MD Mike Wright said in an interview on Tuesday afternoon that there are seven or eight hotspots in the…

Share this
Read More

Twitter Bans Cryprtocurrency ads.

Share this

Twitter has began blocking cryptocurrency-related ads. The move follows other social media platforms like Reddit back in 2016, and more recently, Facebook and Google, which have already banned cryptocurrency ads. “We are committed to ensuring the safety of the Twitter community. As such, we have added a new policy for Twitter Ads relating to cryptocurrency,” the company says. “Under this new policy, the advertisement of Initial Coin Offerings (ICOs) and token sales will be prohibited globally.” Rumors initially circulated a week ago that Twitter would ban such ads. Earlier this…

Share this
Read More

Panacea:Transforming the Education Sector in Africa

Share this

After recently launching its Android App, Panacea, a Nigerian e-library startup, is geared towards revolutionizing the education sector in Africa. The IBCA caught up with its founder who shed some light on what it is all about and their future plans. How can you define the technology sector in Nigeria? Panacea: Technology in Nigeria is growing and growing fast. Both government and private sectors are embracing technology as quick as possible. Technology adoption across Nigeria has also been very encouraging lately.This is evident in the number of tech startups springing…

Share this
Read More

Reddit has the secret to fixing facebook

Share this

Reddit somehow seems to fly under the radar for the average person, despite being the sixth most popular website in the world. But while its ugly aesthetic – and often, ugly content – is alienating to many, there is much to admire. In fact,  Reddit provides a model for how to create a more interesting, fairer web. A model that doesn’t drag down other publishers in the process. Reddit’s system – where users upvote things they like, and downvote things they don’t – is about as transparent as it gets…

Share this
Read More

Snap reportedly laying off around 100 engineers

Share this

Snap is about to undergo another round of layoffs, with this one seeing a cut of around 100 engineers, according to Cheddar and CNBC. While that’s a small portion of Snap’s total headcount — around 3,000 people — it reportedly represents about 10 percent of the company’s engineering team. The cuts are expected to come within a week and will be the first focused on engineering. Snap hasn’t commented on the report. This is the fourth round of layoffs at Snap in the past year, though the first three were…

Share this
Read More

Laundered Bitcoin Billions Linked to UK Company

Share this

A UK company has been linked to the laundering of 650,000 stolen bitcoins worth £4.5bn.The coins were taken by hackers from Tokyo-based Bitcoin exchange Mt Gox, leaving tens of thousands of customers out of pocket. It’s not clear who is in control of the London-based firm Always Efficient LLP. Mt Gox operator Mark Karpeles apologised to investors and said he was co-operating with the investigation. The FBI has charged a Russian national with laundering the stolen bitcoins. Mt Gox matched up those who wanted to buy the crypto-currency with dollars,…

Share this
Read More

Q&A: Leti Arts bringing authentic Africa to the world through games & digital comics

Leti Arts
Share this

Caption: (inset) Leti Arts Co-founders, Eyram Tawia (Ghana) and Wesley Kirinya (Kenya) Africa is at the verge of global stardom, with the latest box office stunner movie featuring African superheroes in their fictional Kingdom of Wakanda. There is no doubt that Africa is starting to create its own imagery and endearing the world. It is through such that companies like Let Arts are focusing on. The IBCA caught up with Leti Arts to find out just what the founders are working on to bring an authentic Africa to a worldwide…

Share this
Read More

Amazon acquires Ring for $1 billion to help boost your home security

Share this

Amazon has acquired Ring, a Santa Monica, California-based maker of connected video doorbells and security cameras, for $1 billion. That will see the E-Commerce giant push further into the home security business: it previously acquired Blink, which makes similar products. Plus, it already offers a Cloud Cam that’s designed for use inside your house, and to allow couriers into your home to drop off parcels as part of its Key program. GeekWire notes that while neither firm has shared details on the way forward, it’s expected that the Ring brand…

Share this
Read More