Facebook’s new messenger V1.2 makes shopping easier

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Facebook Launched its latest attempt to drive e-commerce sales on its messaging platform messenger app, which is available as a stand-alone mobile app, as well as within the Facebook desktop site reports The Internet Retailer. When a retailer creates an ad that will appear within the Facebook news feed, the merchant can now drive a consumer to open Messenger when the shopper clicks the ad’s call-to-action button, such as Shop Now or Learn More As part of a new update to its popular messaging app, Facebook as well brought masks,…

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Data Could Be the Next Tech Hot Button for Regulators

Data
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Wealth and influence in the technology business have always been about gaining the upper hand in software or the machines that software ran on. As government regulators dig into this new era of data competition, they may find that standard antitrust arguments are not so easy to make. Using more and more data to improve a service for users and more accurately target ads for merchants is a clear benefit, for example. And higher prices for consumers are not present with free internet services. According to the New York Times,…

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Apple celebrates the tenth anniversary of the iPhone

Apple
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Apple celebrated the tenth anniversary of the iPhone on January 9th. The company posted a press release today marking the occasion. Ten years ago today, Steve Jobs took to the stage at Macworld 2007 to introduce a device that would become Apple’s most recognizable and successful product: the iPhone. To celebrate the anniversary, Apple launched a tribute page dedicated to the famous handset. The press release quote that iPhone has enriched the lives of people around the world with over one billion units sold. It quickly grew into a revolutionary platform for…

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